Airtel and Tigo, leading providers of mobile telecommunication services in Ghana, yesterday announced the launch of a joint brand that will advance their commitment to providing the best mobile and fixed telephony service and solutions to consumers and businesses.
The talents, technologies and tactical expertise of Airtel and Tigo are now unified as AirtelTigo.
At a staff durbar where the new brand identity was revealed, the Chief Executive Officer (CEO) for the merged business, Madam Roshi Motman, said: “The joint brand name and identity is a natural progression following extensive customer engagements.”
"The combined name brings clarity and simplicity and continues on the brand journey of former Airtel and Tigo. Our new business is a combination of our strengths and positions us perfectly to bring greater value, deeper insights and bigger and better solutions to all our customers,” she added.
In earnest, AirtelTigo has started to integrate and harmonise their operations - combining resources and services to deliver greater value to Ghanaians. The first thematic campaign as a joint entity, ‘yabͻmu’, which means ‘we’ve joined’ has kicked off and will be rolled out nationwide to engage customers on the commitment of the merged business.
Under the bigger theme of ‘One big family’, AirtelTigo has already harmonised calls from the former Airtel to Tigo and vice-versa. Call charges are now treated as though they are one network. Madam Motman promised more exciting offers for customers of both networks while they integrate into one network.
On March 3, 2017, Millicom International Cellular S.A. ("Millicom") and Bharti Airtel Limited (“Airtel”) announced their intention to merge their operations in Ghana. This was subsequently approved by the regulator, the National Communications Authority, on October 2, 2017.
As per the shareholders agreement, Millicom and Airtel have equal ownership and governance rights in the combined entity which has now been branded as AirtelTigo. AirtelTigo is the second largest mobile network operator in Ghana with a combined customer base of approximately 10 million and 25 per cent market share. — GB