Graphic Business News

Samsung's QLED TV, welcome addition to family entertainment

By: Maclean Kwofi
Category:
A QLED TV in an Ambient Mode

Finding an appropriate seat for a better television viewing experience back in the day at my father's living room often brought a lot of misunderstandings and disagreements between myself and my siblings.

This was because beyond the main two-in-one sofa which has been directly positioned opposite the television and strictly meant for mom and dad, the rest of the couch in the living room does not give a better viewing experience due to distortions on the television screen by the sun through the windows.

For this reason, viewing television with the entire family was a daunting task for all of us, as none wanted to be in a disadvantaged couch which will deny a real viewing experience.

Just like my family, most homes in Ghana if not the entire universe have suffered similar hurdles in the past, and needed a technology to help address these challenges.

But thanks to the technology giant, Samsung Electronics, those hurdles have been solved with the introduc



QLED to the rescue

The new series, among other features, offer an unparalleled visual and auditory adventure from the comfort of your living room. Available in 4K or 8K and from 32 all the way to 98, the QLED was designed with options to fit any space and budget.

The QLED TV is full of technology that works together to prevent distortion to the onscreen picture so that whether you are sitting on the couch, the chair, or if you are moving around while cleaning up, you will see same great pictures with stunning colours and impressive clarity.

For instance, the QLED 8K enables viewers come face to face with more than 33 million pixels. This means that the depth of detail draws viewers into the picture and provides a new kind of visual experience that packs a splash of up-close realism.

Although conventional television's display up to 16 million colours, the quantum dot technology allows Samsung’s QLED TVs to show more than a billion colours.

The quantum dots work together with television sets High Dynamic Range (HDR) technology, which enhances the contrast and brightness of the picture and opens up its expanded colour palette.

Quantum dot TVs are brighter, richer and more realistic, because the focus is not just on pixels, but on colour, contrast and brightness, and mimicking real world light in your living room.


Family entertainment

As family entertainment continues to transform along with modern viewing habits, leading television manufacturers are doing more to stay ahead of competition.

Before it set out to create its new line of QLED TVs, Samsung said it committed research into user behaviours and preferences to learn about what consumers wanted; not just in a television, but across all digital devices.

Its findings showed that, TV lovers are now consuming content more than ever before, but wanted simplicity when it came to accessing content.

The data collected led its engineers to improve and refine what is today referred to as the Smart Hub, a sleek menu bar across the bottom of the screen that offers one-click access to ones favourite content, and displays recently viewed programmes and recommendations, including that Netflix episode you were mid-way through watching.

Universal remote

The TV manufacturer also said its research led to an improvement on a familiar, yet typically unreliable, television companion called the universal remote.

As more devices link up to most television sets today, the wish for a single remote that operates the DVD or any external device has increased, but expectations have rarely been met by the QLED TV series.

The design thinking that went into the development of the new Samsung Smart Hub, the one remote control is designed for ease-of-use.

To reduce the frustration often associated with setup, the one remote control is configured to automatically read most cable and set-top boxes, games, consoles and streaming devices which have been designed to read the vast majority of devices connected to the television via the HDMI ports.

Relevant when turned off

To be relevant when turned off, the technology giant added a feature to the QLED television that allows the screen to appear almost transparent when not in use.

Called, Ambient Mode, the feature is designed to cloak the television by mimicking the look of the wall behind it or to enhance the environment with additional imagery and information, such as the time, weather or news headlines.

"TVs are turned on for only five hours a day on average, yet they occupy a large space on the wall in the living room.

"This means that TVs hang on the wall just as a black screen for more than 19 hours every day. With a TV turned off, it is easier to see dust or fingerprints on the screen especially when the screen is large," Samsung said.

But the unique feature help eliminates the black screen from the living room.

Nature
An alternative brings nature inside the home with a vista of mountain peaks. These change colour according to the time of day and brightness in the room which is read via a sensor hidden on the front of the television, while birdsong and other outdoor sounds play.

When it is raining in real life, the sound of raindrops play as they appear on the screen. Similarly, if it is cloudy, the scene will darken.

Other options for the display include personal photographs or live data such as the weather, outdoor temperature and major headlines.

In the dark or when no users are nearby, Ambient Mode automatically turns off to prevent unnecessary power consumption.

With these unique features built into the QLED televisions already, TV lovers like myself should brace for big innovations as the industry evolves for the better.

Inasmuch as manufacturers such as Samsung would periodically add new features, television sets will never lose its value as a device which brings happiness to family life.