Graphic Business News

Capitalising on satellite broadband for economic growth ...A case for YahClick

By: Maclean Kwofi
Mr Denver Bartman — Country Manager, Yahsat

GHANA’s giant step forward into the digital world can assist in no small measure to transform the economy.

With smartphone use and internet penetration soaring, the government is banking on the success of this revolution to make great strides in business, medicine, education and public administration. 

With more than half of its about 28 million population under 25 years of age, this does not only have an increasing technology awareness populace, but also enthusiasm burns brightly.

To that end, managers of the country’s economy keep pushing broadband penetration, mindful of a World Bank study that a 10 per cent increase in broadband penetration could propel a country to gain as much as 1.4 per cent increase in national economic output, measured by Gross Domestic Product (GDP).     

As terrestrial connectivity is growing exponentially, so is satellite capacity. Over the last few years, satellite operators have observed the highest ever demand for broadcast services in Ghana, predicting that prospects for further growth are strong.

This is expected as satellites remain the core infrastructure in the digital broadcasting environment, both for feeding head-ends and reaching viewers beyond terrestrial on a direct-to-home basis.

Economic losses

As demand for satellite connectivity in the country continues to take off, satellite equipment manufacturers and providers are racing to improve their technologies so that costs could come down.

Most African countries such as Ghana simply still lack the fibre to distribute bandwidth more locally and satellites are being tapped to do the task more quickly, thus, the growing reliance on wireless communications infrastructure, especially for cellular back haul over satellite. Wireless operators in the country are increasingly turning to satellite to help them offer services outside of key urban centres.

Total satellite backed sites using 3G and 4G networks are expected to grow to over 10,000 sites by 2020 to keep up with customer demand, and in order to avoid the prohibitive costs of traditional terrestrial backhaul in remote locations.

That notwithstanding, Sub-Saharan Africa (SSA) alone is said to have suffered substantial economic losses in recent years due to frequent internet breakdowns that directly affect fixed, wireless, and mobile internet connectivity.

In Ghana, reports suggest each communication disruption costs the country approximately US$6.3 million a day, with disruptions expected to total 22 days in 2018, totaling US$138.6 million.

The unpredictable downtime which often causes negative impacts on the growth of the country’s economy is as a result of disruption to public and private services and disconnection of businesses and communities.

Introduction of Yahsat

In this case, as Ghana marches forward, its tech revolution especially internet is only as good as its infrastructure could support it and this is one of the reasons why, the entering of the UAE’s satellite operator, Yahsat with its broadband service YahClick into the Ghanaian market is apt.

The coming of Yahsat, along with its service partners Comsys and Teledata, is to help provide the country with reliable, cost-effective, high-performance internet that promises to usher in a new age of high-speed connectivity that enables economic and social progress.

This means that the launch of a new satellite broadband network in the country coincides with the growing demand for high-speed, cost-effective, and also reliable satellite connectivity. 

Using the Ka-band powered by High Throughput Satellite (HTS) spot beam technology, YahClick’s services will enable communities, businesses and the government to unlock their full potential and achieve the level of social and economic development of the country.   

The addition of Yahsat’s technology to Ghana’s digital landscape, is set to change the industry. 

Key verticals expected to reap the benefits of YahClick include banking and finance, mining and oil and gas.  In addition to supporting these key industries, the service is also expected to benefit government supported initiatives especially in education and healthcare.

The driving force

In the words of the Chief Commercial Officer (COO) of the Yahsat, Mr Farhad Khan: “The driving force behind the launch of YahClick in Ghana is our desire to serve the country’s specific connectivity needs and deliver high-performance, customised satellite broadband solutions to its businesses and communities.”

“Today, YahClick is recognised as the leading satellite broadband service in Africa thanks to its reliability and coverage, alongside the local expertise and quality of customer service provided by our trusted service partners such as Comsys and Teledata here in Ghana,” he said.

Both Comsys and Teledata are leaders in Ghana’s telecommunications sector, and possess a solid record of delivering innovative communication solutions to a wide range of industries, NGOs, government entities, and communities.

New business opportunities

The Chief Executive Officer (CEO) of Teledata ICT, Mr Greg Eid added: “We believe that YahClick services will not only successfully meet our customers’ needs, but also open up new business opportunities across various industries.

“We look forward to working with YahClick to ensure that our customers in Ghana, access uninterrupted and high-speed-Internet that is critical to their growth.”

The Business Development Manager of Comsys Ghana, Mr Kobi Ahon had this to say:  “Our goal has always been to lead in innovative solutions to tomorrow’s communication challenges in Ghana.

“By introducing Yahclick’s game changing technology to Ghana, we are able to reach the most remote locations with internet connectivity through best-in-class satellite broadband services,” he said.

Yahsat launched its flagship service, YahClick, in Africa in 2012. It was the first operator to introduce HTS Ka-Band satellite broadband technology to the continent through Yahsat’s Al Yah 2 satellite.

Following the successful launch earlier this year, and the recent commercial readiness of the company’s third satellite Al yah three, YahClick’s footprint has extended to 19 additional markets in Africa, including Ghana.

The expansion is part of Yahsat’s commitment to deliver affordable, reliable and high-speed Internet connectivity to unserved and underserved parts of the world. — GB