Graphic Business News

Ecobank hits streets with digital banking campaign

By: Kester Aburam Korankye
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Staff of Ecobank addressing the media before embarking on the campaign.
Staff of Ecobank addressing the media before embarking on the campaign.

With a resolve to take mobile banking to the doorstep of players in the informal sector, Staff of Ecobank Ghana, on Thursday, December 14, besieged the central business district of Accra to usher market women, traders, as well as shoppers onto its mobile banking platform dubbed Ecobank Mobile App.

The staff, drawn from the various branches of the bank, walked in groups, as part of its “Digital Walk series”, from the banks headquarters near the National Theatre to its Tudu branch where they converged, and equipped with internet enabled mobile phones, began to sign up prospective customers on the streets and in the market onto the mobile banking platform.

The bank, through its Digital Walk series, seeks to become a force in the banking industry by leveraging its robust Digital platforms to drive financial inclusion for the un-banked across the country.

The Anglophone West African Head for Consumer Banking, Mr Tara Squire, in an interview with the GRAPHIC BUSINESS during the walk, spelt out the numerous benefits the mobile application offered to customers.

“Today, we have offered customers amazing discounts, if they make purchases via the app at some selected outlets including Eddy’s Pizza, Silver Bird cinema, among others”, he said.

“It is the third in the series of us reaching out to people to sell our idea of mobile banking. It is getting to Christmas and the hustle is at its peak here in Okaishi and I am sure that there is more cash moving around here than any part of this country so we believe this is the right time to come in here to talk to people about the opportunity of banking via mobile through the Ecobank mobile app”, he said

Mobile banking
He added that the benefits of the mobile banking platform were enormous and included a simple account opening process without any paper documentation or stringent form of identification; ability to immediately do transactions from the account and withdraw cash through the Xpress Cash via Ecobank Automated Teller Machine (ATM) or Ecobank Agent locations.

“So we are here in teams to sign up customers onto the Ecobank mobile app to help them transfer and receive money domestically and it is the only application that allows you to manage your account, block a lost card, request a new card, among others”, he said.

Mr Squire explained that though it was difficult getting people to sign up onto the mobile banking platform, about 30000 customers had already signed up onto the platform with an appreciable room for improvement by the end of the year.

“The customer base is growing because we have provided different options that will encourage customers to use the platform and avoid making cash transactions to help keep money in the banking system which will eventually boost the economy”, he said.

Epress Account
The Ecobank Epress Account is a digital account that is mobile based. It is simple and does not require any form of documentation for opening, therefore making it easy and convenient for all, while affording the customers the same services available to regular account holders. The Ecobank Xpress Account can be opened on the Ecobank Mobile App by smartphone users and or via USSD for feature phone users. — GB