THE Chief Executive Officer (CEO) of Dentsu Aegis Network Ghana, Mr Andrew Ackah, has urged charitable organisations to leverage the potentials of innovation in Africa to overcome the challenges for charity.
He said that after observations were made into how charitable organisations faced problems in identifying the right audience to their content through accurate targeting.
At the just ended 2018 edition of the Cannes Lions Festival of Creativity, Mr Ackah stated that “there are very smart innovations in Africa that charities can tap into to enhance their services.”
He indicated that charitable organisations could delved into the levels of readiness, fluency and skills in using data in marketing for good and how the marketing and advertising industry could help close the skills gap that have emerged.
He said that against the backdrop of the successful strides the Ghana Post GPS “Jack Where Are You Campaign” was making in creating awareness and solving major socioeconomic challenges through innovative digital address system.
He explained that advertisement of the Ghana Post GPS was aiding the work of emergency, security and financial service providers.
That, he said, could be adopted by charity organisations in identifying their targeted people.
Mr Ackah further encouraged the world to look to Africa for some of these innovations from its young and intelligent minds to make the efforts of charity organisations easy and properly targeted through accurate data and research.
The Head of Marketing, Vizeum, Mr Jo Rigby, speaking on the topic added that the company was committed to bridging this gap by announcing a new partnership with Merkle to accelerate their ‘Good Works’ programme by opening access to thought leadership on data and digital marketing to charities.
Stressing on this, the Panelists has called on the world leaders to adapting strategies to help in educating the citizens on the digital world and find modern ways of operating industry. — GB