THE Ghana Export Promotion Authority (GEPA) is to market two of the country’s key sectors - education and health - to the outside world as part of efforts to increase revenue from non-traditional exports (NTEs).
The move is also expected to boost the services sector.
The Chief Executive Officer of GEPA, Dr Afua Asabea Asare, said the authority had diversified into other areas by introducing the services sector department all aimed at attracting patronage to Ghana's health and education services.
''We have to sell the two sectors to the international market, especially West Africa, she said, when she appeared on a magazine programme on a private television station in Accra, on May 3.”
She said: ''We are partnering tourism to do this.''
Already, she said, fairs were organised by the authority in Lagos and Abuja in Nigeria to introduce them to the education sector in Ghana.
''We're taking advantage of the secretariat of the African Continental free Trade Agreement (AfCTA) to actually concentrate on Africa by introducing our products more to them,'' she explained.
She said the authority was working hand in hand with some countries to send nurses not just to work but also for upgrading.
''We are on it with the Ministry of Health. But for the COVID-19 pandemic, we would have been to Ethiopia and Rwanda,'' she said.
COVID on export
She said the authority was embarking on a lot projects to expand exports.
These include the Bolgatanga straw market, the expansion of the Aburi Craft village and Abrafo Craft village on the Kakum road in the Central Region to develop and expand and make them attractive to host international fairs.
These, she said, were being done in collaboration with the Ghana Tourism Authority.
GEPA intervention amid COVID
Dr Asare said the authority facilitated the export of some perishable products by some product associations, with permission from the President.
She encouraged all exporters and potential ones to endeavour to register with the authority so they can be given the needed support when need be.
''We are open to all. We want to assist all exporters but then, you need to register with us.
''Come, once you have a passion. We will deal with you at any level,'' she said.