THE Chief Executive Officer (CEO) of Ogilvy Africa, Mrs Akua Owusu Nartey, has encouraged young entrepreneurs to take bold steps when venturing into entrepreneurship, especially in the advertising industry.
At a seminar at the University of Professional Studies in Accra (UPSA), on October 16, she said: “Young entrepreneurs should try and fail; the more they make mistakes, they will have a greater value for the experiences they gain.”
The Creative Director of Insel Communication, Mr Russel Eni, highlighted the benefits associated with being in the advertising field.
According to him, advertising was not limited to only selling products or ideas. However, advertising transcends understanding consumer behaviour and lifestyle.
Mr Eni said: “The benefits are in seeing that the work you put out there is influencing and changing lives. It is not just even only selling Coca-Cola or any product, it is selling lifestyle — it could be on climate change or on equality and that is what advertising does.”
“We are the consultants to the brands that help you know how people influence other brands or how people behave or interact with the brand,” he said.
The Executive Director of the Advertisers Association of Ghana (AAG), Mr Francis Dadzie, also revealed that next year, a specialised institution would be set up to groom the next generation of advertising professionals in Ghana.
“In 2019, we will put up a fully-fledged advertising school to train practitioners on correct advertising practices,” he said.
He also mentioned that the AAG had presented the Advertising Council Bill (ACB) to Parliament for consideration, to enable practitioners in the advertising industry to obtain licences to operate.
“For the past 6 years, we have pushed for the Advertising Council Bill to license a practitioner, which is in the offing. The bill will protect consumers from making wrong decisions and train professionals in the advertising field,” Mr Dadzie said.
Mr Dadzie made this known, on the back of the spate of unprofessional output by some advertising agencies in the media space.
He further entreated advertising lecturers in the various tertiary institutions to educate their students on ethics associated with advertising practices. — GB