Graphic Business News

WTF opens shop in Accra - Plans to share profits with less privileged 

By: Emmanuel Bruce


Ghanaian suede boots brand, Warm Their Feet (WTF) has opened its first shop in Accra, with a renewed commitment to serve customers better and donate part of its profit to charity.

The shop which is located in Madina is now the company's official display and purchase point for all of its Ghanaian-hand-crafted boots.

As part of its plans to support the less privileged in society, the company also intends to donate part of its profits to charity with plans to organise two charity events every year, starting from this year. 

At a brief event characterized by a public exhibition to mark the opening of the shop, Founder and Chief Executive Officer of the company, Noel Nutsugah said "Its been almost a year of producing and selling these unique high quality boots. We have only been using our online platforms in marketing and selling the products. We thought that the time is right to expand our frontiers by providing this open shop as an added commitment to our patrons and customers."

"We want them to be able to come and sample their favourite boots and choose from the varieties that we have," he added.

He said the opening of the shop was coupled the introduction of a company website and online payment system which are all aimed at providing much convenience to customers.

With the introduction of the website, he said customers could now learn more about the initiative, check out the products and place their orders.

As part of its plans to support the less privileged in society, he said the company donates part of its profits to charity and intends to embark on two corporate programmes. 

The launch event attracted elite professionals, notably media personalities who expressed delight at the quality of products and ambience of the shop. 

”The feel of this place is great. It looks like a lot of thinking went into creating and branding this place and the product packaging. I am even more excited about the quality of the boots. It has an excellent finishing which is missing from a lot of the other Ghanaian shoes on the market. I love it," remarked, one of the guests at the event.