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Boomplay, Universal Music Group announce distribution partnership for Africa

By: Emmanuel Bruce
Category:
Sadiq Abdullai Abu
Sadiq Abdullai Abu

Boomplay, Africa’s leading music streaming and download service and Universal Music Group (UMG), a world leader in music-based entertainment, have announced the signing of a licensing agreement covering multiple markets within Africa.

UMG is the first major music company to license its catalog to Boomplay, which has quickly established itself as a popular streaming service in Africa. 

Under the terms of the multi-year agreement and effective immediately, Boomplay will distribute music from UMG’s world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia.

Boomplay currently provides more than two million songs and thousands of music videos to more than 36 million users, with nearly two million new users added each month.

Earlier this year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with comprehensive opportunities throughout the region and to provide pan-African talent the best possible launch pad for wider international success.

UMG is accelerating the company’s focus on growing the entire African music ecosystem including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.

In making the announcement, Universal Music Group, Executive Vice-President, Market Development Adam Granite said the company was looking forward to working with Boomplay as it provides its African artists a range of creative, marketing and promotional resources to accelerate their careers within this vibrant and growing music market. 

“This agreement will help UMG artists to reach new audiences, whilst boosting the African streaming experience to benefit both music fans, artists and songwriters,” he stated.

Continue with partnership

The Chief Executive Officer of Boomplay, Joe He for his part said the company would continue to forge partnerships that enriches the digital ecosystem and connects music lovers with their favorite songs anytime and anywhere.

“Boomplay is determined to continue meeting the music passion point of Africans in a legitimate way, especially Boomplay users, and teaming up with a major music company in the global music industry like Universal Music Group, offers yet another significant opportunity for us to do so”, he said.