The Chief Executive Officer (CEO) of Advans Group, Mr Steven Duchatelle, has expressed the resolve of the group to fast-track the economic development of the country with a special focus on the agricultural sector.
Towards that end, he has announced plans of Advans Savings and Loans, a subsidiary under the group, to offer credit facilities to smallholder farmers in the rural communities to expand their operations and increase production.
Mr Duchatelle disclosed this in Accra at the 10th anniversary of Advans Ghana Savings and Loans which was on the theme: ‘Growing Together: 10 Years and Beyond.’
He said the financial institution believed that investment in the agricultural sector would enable farmers to produce more products to serve both the domestic and international space and stir economic growth.
He said the company would develop products to address the personal financial needs of small business clients and their families, especially in the area of education and housing.
Mr Duchatelle said Advans Ghana would continue to be client-centric with the focus on serving customers with offers tailored to their needs and offer quality services to its clients.
He stated that studies showed that 93 per cent of clients felt Advans Ghana's services had improved their quality of life, with the best outcome being the growth in their businesses.
"Advans will focus on deploying alternative delivery channels, especially digital to offer proximity and convenience to clients to improve efficiency and clients’ experience," he added.
The Group CEO said over the next years, Advans Group would continue to guide and support Advans Ghana in its mission to become the preferred financial partner of small businesses in the country and serve them in a responsible and sustainable manner.
Achievement so far
Touching on its achievement, he said Advans Ghana was the first financial institution in the country and the first affiliate to introduce a mobile banking service, adding that digital financial services was on the rise in the country with 40 per cent of the population having a mobile money account of 50 per cent receiving digital payments in 2017.
He added that Advans Ghana in 2015 launched the Mobibank, a self-service menu available on a client's mobile phone to have access to their service when they wanted,helping to reduce financial transactions.
Mr Duchatelle said the financial institution had established a call centre and a toll free number which received over 20,000 calls in 2017.
He explained that the call centres had improved customer knowledge on products and services through enquiries and complaints management and monitored customer satisfaction and clients preferences on their products. — GB