The Chief Executive Officer (CEO) of the Ghana Export Promotion Authority (GEPA), Ms Afua Asabea Asare, has reiterated the need for Ghanaian exporters and entrepreneurs to consider intra-Africa trade as a major means to grow their businesses.
She noted that the world was becoming much smaller than ever before and that presented a greater opportunity for exporters to export products and develop new markets across the globe.
Ms Asare said many countries had witnessed economic development on the back of exports and expressed concern that Ghanaian exporters were always striving to trade outside Africa instead of looking inward.
“We are always looking outside to trade with Europe, America and the rest but I think that Africa has a large population. Look at Nigeria, almost 200 million people. If you get your products into that market you will make money” she stated at the Lagos International Trade Fair which is running from November 2-11, 2018 in Nigeria.
About 30 selected exporters from Ghana are showcasing a range of made-in Ghana products at the fair.
These include alcoholic and non-alcoholic beverages, food products, palm oil, handicrafts, textiles, African wear, cosmetics, pharmaceutical and herbal, and aluminium products.
Many patrons and visitors to the Ghana section of the trade fair were impressed about the Ghanaian products on display. To them, the Ghanaian products looked unique.
“I am excited that we are here because it is a very big and good exposure for the exporters who have registered with us to be here to let the world know what they have. I can see their products have been accepted and so exporters should leverage on the goodwill to expand,” she said.
The CEO gave the assurance that GEPA would continue to provide the necessary support and training to local producers so they could meet international standards.
She encouraged local producers to register with the authority so they could also stand the chance to be exposed to such fairs.
It is the national trade support institution that facilitates the development and promotion of Ghanaian exports.
It focuses on the diversification of Ghana's export base from the traditional export products of unprocessed minerals, cocoa beans, timber logs and lumber to non-traditional exports (NTEs).
It has set a strategic objective to increase the contribution of NTEs from the current US$2,55 billion in 2017 to US$5.3 billion in four years.