THE President of Eastwood Anaba Ministries (EAM), Reverend Eastwood Anaba, has officially launched the operations of TalkChange Training Services in Accra with a call on employees to prioritise good customer service in their interaction with the public.
He observed that the poor attitude of some staff to their clients, noting that the practice has been a great source of limitation to the growth and development of businesses in the country.
While emphasising that customers were the nexus of every organisation’s existence, Rev. Anaba said poor attitude towards them meant an employee was indirectly cutting off the company’s sustenance.
At the launch of a customer service-centred training firm, TalkChange Training Services, in Accra, Rev. Anaba said the consequences of poor customer service were far-reaching, such that it was costing the businesses of clients and deals, churches of members and God of souls that had been won by preachers.
He, therefore, advised employees to develop excellent relations with their clients and all persons they came into contact with to help foster good relations and sustain the growth of their establishments.
According to him, customer service is the creation of a conducive atmosphere and the provision of answers to the challenges of customers in a manner that ensures their respect and fulfilment.
“Your task is to create that atmosphere and then provide answers to the challenge, but the way you do it is where the difference comes in. It is not just providing the answers, but the manner in which you provide it is also important,” he stated.
“For those in the banks, I do not want you to just give me money but the way you give it is very important,” he added.
He was speaking on the theme: ‘Stressing Customer Service.’
Lacing his presentation with biblical stories, personal experiences and life stories, Rev. Anaba, who founded the Fountain Gate Chapel, said good customer service was an integral part of every organisation’s success, hence the need to prioritise it.
“It starts from the chief executive, the person at the top, to the lowest person,” he noted.
He, however, explained that while some leaders were conversant with good customer service, their followers were not, making it possible for the followers’ actions to send away customers.
That, he said, underscored the need for organisations to consciously train their staff on how to relate with clients to help sustain the business and put it ahead of competition.
He, thus, commended TalkChange for assembling experts on customer service to help conscientise organisations on how to relate with their clients for the benefit of their businesses.
Just like businesses, Rev. Anaba said, churches needed customer service to help win and retain souls for God.
“The churches need it more than anybody because you can preach and bring in the soul, but bad customer service will push them out of the church,” he pointed out, adding that it accounted for why most churches were not growing.
The Founder and Lead Trainer at TalkChange, Mrs Zenabu Akubah, said the company aimed to change the narrative around customer service in the country as a way of helping build brands that could stand the test of time.
She indicated that the continuous dominance of some multinational companies was because the founders and their employees understood the essence of customer service and, therefore, prioritised it in their daily activities.
That, she said, normally graduated the excellent customer to customer loyalty, making it possible for the customer to prioritise that brand whenever the need arose.
She was optimistic that with the right coaching and guidance from TalkChange, Ghanaian brands could achieve those statuses to help grow local businesses and the economy at large.
“TalkChange is saying that we want to help you build good customer service; but beyond that we want to lift you up to the place where you actually provide good customer experience,” she said.
Mode of operation
On how the company would operate, Mrs Akubah said TalkChange would use mystery shopping to first establish the limitations of its clients’ services to be able to tailor the training and coaching to their needs.
She added that training sessions would be interactive and practical, featuring role plays, theatres and group discussions.
The launch was preceded by a discussion on customer service, which featured various experts. — GB