HE Chief Executive Officer (CEO) of Atlas Rent-A-Car, Mr Akwasi Marfo, has bemoaned the apparent neglect of the car rental business in the country and further appealed to the Ministry of Tourism, Culture and Creative Arts and the Ghana Tourism Authority (GTA) to support the players by facilitating and creating the enabling environment for them to attract finances and business for expansion.
He said the business, although promising, was capital intensive, making it difficult for players to expand using the largely expensive funds in the system.
Should the government and the GTA find patient and low-cost funds for players, Mr Marfo said car rental businesses could double their operations, resulting in more jobs and increased contribution to national economic output, measured by gross domestic product.
The CEO of Atlas Rent-A-Car, a leading indigenous car rental firm, made t
“We are not saying come and give us cash but facilitate the sector to make deals during major conferences, events and meetings. This will promote the industry to grow and generate the needed employment and the well-being of the youth as well,” Mr Marfo said after the event.
The official dedication of the office was officiated by Rev. Fr Benjamin Ohene of the St Thomas Aquinas Catholic Church, Cantonments.
It was supported by the Deputy Minister of Communications, Mr Nenyi George Andah, and the President of the Ghana Car Rental Association, Mr Seth Yeboah Ocran.
Given that car renting is at the heart of tourism development, Mr Marfo stated that it was worrying that almost all officials mostly ignored it when discussing strategies to develop the sector.
“I have attended about four Ministry of Tourism seminars this year and I was shocked that the officials did not mention the car rental business or association, but only talked about hotels. If you talk about the hospitality sector, it is not only hotels; car rental is at the heart of it,” he noted.
He recommended that “the government agencies must engage the services of the association to facilitate the movement of guests and tourists during conferences and other international gatherings”.
Mr Marfo, who is also the Vice-President of the Ghana Car Rental Association, explained that the sector held a great potential in creating jobs for the teeming youth, adding that firms in recent times were subletting their transport departments to the car-renting companies to help minimise operational cost.
Like any other business, he said firms in the car rental business were also struggling with the lack of financial support in the country.
He indicated that financial institutions were always reluctant to give support to the firms and that was greatly affecting the operations of the companies.
He, therefore, advised other players in the industry to embrace the technological change in the area of vehicular safety and security to protect staff drivers and passengers.
“Most of my cars have security and safety systems which protect the drivers and the passengers, as well as against car theft,” he maintained.
Atlas Rent-A-Car is a multiple award-winning exclusive car renting and transport company with over 17 years’ experience.
It serves both private and corporate clients, as well as the government and the diplomatic community.
It currently operates three branches in Accra, Takoradi and Kumasi with a fleet size of over 70.