Graphic Business News

Businesses leverage large crowds at Kwahu Easter festival

By: Graphic Business
Businesses attracted both local and foreigners customers
Businesses attracted both local and foreigners customers

THOUSANDS of revellers from all walks of like once again thronged to Kwahu Mpraeso in the Eastern Region to celebrate one of the most revered festivities on the national calendar.

Due to the anticipated crowd, businesses including banks, breweries, distilleries, pharmaceutical, telecoms among others, took full advantage of the situation to position themselves with varied products and promotional activities to draw customers to their side.

The first ever mini trade fair to be held on the Kwahu Ridge has taken place at Mpraeso in the Eastern Region.

The fair dubbed "Donkomi Trade Fair - Kwahu Dwaso" attracted 200 exhibitors from across the country.

Hitherto, the festival was held at Nkawkaw, far away from the Kwahu Ridge, which made exhibitors complain because of low patronage.

The venue for the fair, the Nana Kisi High Street, was filled to capacity with patrons and exhibitors doing business. Each exhibitor had something unique for customers.

Opening the fair last Friday, the Eastern Regional Minister, Mr Eric Kwakye Darfour, said the fair was no more about entertainment but strictly for business purposes.

According to him, the fair was to facilitate access to market for businesses during the Easter festivities at the Kwahu Ridge.

He called on investors and businesses to take advantage of the promising and untapped opportunities available in the Eastern Region especially in the Kwahu enclave.

This he believed would help get most of the unemployed youth off the streets, a move which would contribute to the decrease in lawlessness and armed robbery across the country.

He assured the people of the area that the government would ensure that "this fair achieves its purpose and grows to be one of the recognised gatherings promoting made-in-Ghana products and providing access to markets for businesses".

The Deputy Minister of Trade and Industry, Mr Carlos Kingsley Ahenkora, said the government would continue to implement policies and programmes to enhance the productive capacity of local enterprises to facilitate the exploitation of economies of scale and reduce the vulnerability to external shocks thereby boosting opportunities for made-in-Ghana goods.

An exhibitor, Madam Joyce Anim, commended the organisers of the fair for relocating to the Kwahu Ridge.

Some of the companies described sales as ‘fantastic’ adding that “coming to sell at Kwahu is always a bonus for us”. — GB