Graphic Business News

Kasapreko honoured at CIMG

By: Maclean Kwofi
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Mr Evans Kwofie (middle), assisted by Mrs Linda Laryea (right), the Brand Manager, Kasapreko and Mr Isaac Hadjor, the Activation Manager, Kasapreko, to display plaques and certificates after the awards.
Mr Evans Kwofie (middle), assisted by Mrs Linda Laryea (right), the Brand Manager, Kasapreko and Mr Isaac Hadjor, the Activation Manager, Kasapreko, to display plaques and certificates after the awards.

KASAPREKO Company Limited has earned recognition at the 2019 CIMG awards last Friday.

The company with its flagship brand Alomo Bitters took home the Product of the Year award in the manufacturing category at the ceremony held in Accra on Friday, September 27, this year.

In a press release by the company on September 29 in Accra, the company’s Marketing Manager, Mr Evans Kwofie, said: “Winning the award goes to acknowledge our commitment to leading innovation and identifying with Ghana’s market.

"Kasapreko is humbled to receive the awards, as it will further motivate our staff to cherish creativity and innovation," he said.

He explained that this milestone was a reflection of the support and commitment the company have received from Ghanaians, customers, the media, staff and all supporting agencies for the affirmation of their trust in promoting the brand.

Event
The release said the CIMG National Marketing Performance Awards was an event that acknowledges individuals and organisations for marketing excellence and innovation.

It said the awards seek, among other things, to promote high professional standards and to encourage excellence among marketing practitioners. It also aims at ensuring the provision of high-quality products and services.

According to the release, the company is excited about this award as it comes to confirm the success story of the Alomo brand.

"This year, we are celebrating the authentic Alomo Bitters; a brand that has survived the test of time for 20 years."